Shea Moisture: This Is Why Black Women Are Offended


Right after Pepsi and Nivea sat in the hot seat for their controversial, tone deaf and racist commercial, Shea Moisture is now in the hot seat for a controversial commercial released last week.

In the newly released commercial, two white women and one mixed women spoke about a time in their lives they hated their natural hair.

Just incase they delete the video, click here to watch.

Immediately Queens in the natural hair community took to social media to speak against the commercial:


Soon after, Shea Moisture released an apology.



Once the controversy gone viral, white women questioned the backlash against it even accused us of reverse racism. Because white women never seem to understand our rage about related issues mainly that of cultural appropriation, here is the reason behind our rage: the commercial made white and mixed women the victim of hair hair while excluding Black women who have been systematically influenced to dislike their hair

In the beauty and entertainment industry there are few representations of Black women with afro textured hair. The individuals who are able get in these industries have a hard time landing gigs with their natural hair. And then we have the professional world and academia in where anti-afro hair policies exist. These policies have literally made Black women choose between their careers and natural hair. Hence, Black women were influenced to dislike their hair through these actions until recently in where the neo natural hair movement encouraged Black women to embrace their natural hair.

I understand a certain group of white and mixed women specifically individuals with blonde and red hair have been influenced by society to dislike their hair, but they are trillions of miles from experiencing what Black women experience in terms of hair hate. They are not faced with ultimatums in where they must choose between their hair and job, or receive discrimination because of their hair. Thus, I can see why people are mad about what appears to be an exclusion of Black women from a discussion on hair hate.

I am not offended at Shea Moisture for reaching out to other ethnicities; that is just business and Black women should not dictate who this company serve, but there are correct ways to reach. Shea Moisture should have known better and I hope they learned. I will still support them because we all make mistakes, but they need to do better in marketing, in this case, story telling.

P.S. Read our newest response on matter: Did Black Women Overreact To Shea Moisture Hair Hate Ad?

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