These Dolls Promote Nigerian Heritage


As a child I was in love with Barbie and pressured my mother to buy me one. I would sing the barbie song and covet for all of the barbie toys and books. Fortunately my love for barbie died down as I started to mature and wonder why barbie was only white. Do not get me wrong, "ethnic" dolls were available but it is often poor in quality or is one of those chubby baby dolls. Black girls did not have a barbie we could relate to until Tyra Banks starred in Life Size.

People fail to realize that dolls play a role in the perception of self. When a black girl only sees a doll in image of white girls, it will lead to her assuming or even accept the idea that something is wrong with her blackness, which will could lead to self hate. This is why a black doll is important. It allows black girls to see themselves as beautiful and accepted, as well as boost up their self esteem.

The Man Who Made It Happen
Taofick Okoya is a Nigerian entrepreneur who was dismayed at the uneven ratio between white and black dolls in stores across the globe, more sadly in countries where blacks are the majority race. In response Okoya started his own doll company in Nigeria.

His first collection of dolls became known as the Queens of Africa. They represent Nigeria's three popular ethnic groups (Igbo, Yoruba, and Hausa), and are decorated with afrocentric outfits, hairstyles, and accessories. According to the Facebook page of this doll company:
"The Queens of Africa program is dedicated, through the use of books, dolls, comics, music and animation series, to help empower children of African descent to be confident and matured ethically and subconsciously promote African heritage. 
Developed by entrepreneur and philanthropist Taofick Okoya, the program has reached tens of thousands of children across Africa contributing significantly to education programs, particularly in Nigeria. 
Queens of Africa celebrates being an African girl in the 21st century by drawing on the strengths and achievements of our ancestors and bring them up to date to empower and inspire today's generation of African girls."
Obtaining the Dolls
The dolls are sold in Nigeria and the United States of America. The price range is 500-1,500 in Nigerian currency, and $25-50 in American dollar. Right now Okoya is selling from home but has ambitions to place the dolls in the toy aisle. You can purchase the dolls here.

Make sure you like the official facebook page of the Queens of Africa Doll collection for up to date information regarding sales and promotions. Also like Embrace The Crown at facebook.com/embracethecrown and follow us on twitter and instagram @embracethecrown

Take a look at some of the Dolls










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